User Personas to prepare a personalised marketing strategy

Objective
-
Understand the existing users by preparing their personas
-
Drive more engagement amongst the existing users
-
Identify potential DENT users
Data source
The data was taken from Google Firebase Analytics, DENT playstore comments and Marketing research on Generation Y age group
Y Generation (Millennial)


-
Extremely comfortable with technology
-
Age 20 - 30 years
-
Technology Enthusiasts
-
Sports and Fitness Enthusiast
-
Are social and connected (they value brands that are social)
-
Want access not necessarily ownership (more Uber, less car)
-
Want to be healthy, and put an emphasis on fitness and healthy foods
Organization
Using all the data, 6 different millennial arch-types were created along with specific campaign strategies to promote to them


A customised persona for each arch-type was prepared to humanize and visualize our target user






The following personas are meant to inspire our content and understand our current audience.
Realizable outcome
Travel Enthusiast Persona was selected for Instagram campaign which led to a whole redesign of the instagram visual language and message

