Product, marketing and social media design for DENT at TDSoftware
July 2018 – January 2019
Overview
At TDSoftware I worked primarily on DENT, a product of DENT Wireless LTD where users can buy and sell mobile data. DENT, created on the Ethereum blockchain, was initiated to tokenise, liberate, and democratise mobile data and bandwidth.
Some of the concept and research work may contain sensitive information. The design work that is showcased here has already been published. Please contact me for an interview to discuss our process and outcomes.
DENT Onboarding
I was tasked with designing the app onboarding for first time users.
The carousel view offers the product offering of data top-up and sharing.
- Time period
- July 2018 – September 2018
- Tools
- Sketch, Principle
DENT Afterburner and Exchange illustrations
Afterburner icon
I was tasked with designing an icon for the upcoming Afterburner feature and banners for the DENT Exchange portal.
- Time period
- September 2018 – January 2019
- Tools
- Sketch, Adobe Illustrator
DENT Exchange illustrations
User personas to prepare a personalised marketing strategy
Objective
- – Understand the existing users by preparing their personas
- – Drive more engagement amongst the existing users
- – Identify potential DENT users
Data source
The data was taken from Google Firebase Analytics, DENT Play Store comments and marketing research on the Generation Y age group.
Generation Y (Millennials)
- – Extremely comfortable with technology
- – Age 20–30 years
- – Technology enthusiasts
- – Sports and fitness enthusiasts
- – Are social and connected (they value brands that are social)
- – Want access, not necessarily ownership (more Uber, less car)
- – Want to be healthy, and put an emphasis on fitness and healthy foods
Organisation
Using all the data, 6 different millennial archetypes were created along with specific campaign strategies to promote to them.
A customised persona for each archetype was prepared to humanise and visualise our target user.
The personas are meant to inspire our content and help us understand our current audience.
Realisable outcome
The Travel Enthusiast persona was selected for an Instagram campaign, which led to a whole redesign of the Instagram visual language and message.
